It has already been proved that Pinterest is a goldmine for Internet Marketers and brands too. Pinterest has become the fourth largest source of referral traffic and the third largest social network. It is also known that users on Pinterest are more likely to buy online. Viraliti runs on a very innovative way where influential Pinterest users (having 1000+ followers) endorse brands by pinning images to their personal boards from the available ad campaigns on Viraliti. Viraliti is the first and only Pay Per Click ad network on Pinterest. What it means is that brands pay for only valid clicks that these sponsored pins generate. Pinterest users earn per click and there is no guessing required to set the cost of a sponsored pin. Viraliti has advanced fraud detection algorithms in place to prevent any fraudulent clicks. Viraliti also provides detailed analytics for advertisers and publishers about the campaign. Viraliti is the adwords for Pinterest in true sense.
Brands/advertisers/internet marketers create display ad campaigns and set their campaign description (which actually goes as the description of the pin), targeting parameters(country and interests), cpc and total budget and once they pay via paypal, their campaign becomes active on Viraliti and available to publishers for pinning. Then publishers who are basically influential Pinterest users pin it onto their boards. Publishers monetize these pins whenever their followers click on them. Even when the sponsored pin is repinned by someone, the publisher earns for clicks that these repinned images get.
Viraliti is currently concentrating on the ad network model and wants to be the leader in Pinterest pay per click advertising domain. However the future plan includes interactive and engaging games/contests on Pinterest which will enable brands to better engage users on Pinterest and drive more traffic to their websites. Viraliti has the mission to become the one-stop marketing platform for Pinterest.
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