The
Google Pigeon Update has been brought into effect largely affecting the
business of several websites worldwide. As per the Google, the update has taken
effect since July 28 and thereafter for the English results in the US. There is
no detailed information available about whether it is going to affect the
online business ventures in other nations or not. However, some early steps can
be a savior for the UK based local businesses. The SEO professionals are of the
opinion that the webmasters should consider this high time to review their SEO
strategies to ensure complete safety.
The
Google Pigeon Update largely affected the local directory listing of many
businesses causing a downfall in the traffic on their website. As per the
reports of the MOZ Cast, the SERP graph showed significant fall in the queries
resulting from local business directories after the 23 July 2014. The experts
are of the opinion that this may occur due to the disappearance of the website
name from the local business directories.
Following
are the top 5 important local business directories that are doing better even
after the advent of the Google Pigeon Update is listed below. For the overall
online exposure and accomplishment of the marketing goals, listing your
business on these directories definitely adds value to your brand exposure and
identity. Here is a small synopsis of each of these websites and their
important features that make them worthy enough.
Touchlocal.com
The
Touch Local Business Directory inaugurated its operations in 2005. Today it is
the most eminent and widespread business directory network based in the UK. The
small businesses can easily join this network by completing some necessary
steps and gain additional benefits free of cost. Every month about 4000 to 6000
new businesses join this directory making it the largest online business
directory with more than 600,000 existing members. After gaining enormous
success in the UK, they are planning their expansion in foreign nations.
Touch
Local is powered by the Scoot search company network. Together the Touch Local
group work in a collaborative environment to provide the best search experience
to the users helping them to gain access to the local businesses, sellers,
service providers and much more. With the Touch Local directory ready at hand,
the audiences have the scope to find multiple options relevant to their
browsing requirements.
Touch
Local along with its partner Scoot facilitates the business owners with a
number of tools and services to promote growth of their company and succeed in
their online marketing ventures. Over the years, their efforts have helped the
business owners to improve their relations with the customers
conveniently.
Scoot.co.uk
The
Scoot Directory Listing Website was established in 1998. The Scoot is the
frontrunner among the search companies based in the UK. With large business
directories including Touch Local, The Sun, The Independent, and The Mirror, within
the ambit of its network, the platform privileges the businesses to promote
their marketing stuff on several important search networks.
Today
Scoot has acquired more than 2 million listings of local businesses based in
the UK and offer the users with the most updated and quality information for an
enhanced online access to the products and services of their choice. In
addition to business listings, Scoot offers several useful services to the
business owners.
The Scoot Network facilitates the audiences
with useful information and fabulous search experience. Along with the business
listings, you can also publish other information including acceptable payment
gateways, Maps, images and videos, promo codes and coupon offers, link to the
websites and much more. Apart from providing accurate information, the network
also empowers the audiences to express their opinion and experiences through
their reviews, give ratings, and leave recommendations about the local
businesses for the users so that they find the most convenient option through
user generated informative reviews by real customers.
Freeindex.co.uk
The
Freeindex.co.uk was launched in 2003 by the Bristol based web developer Martin
Turner. This has emerged as the most convenient platform for the businesses of
all types, sizes and categories with their origin and operations in the UK to
advertise their products and services in the most exquisite way free of cost. At
present, the directory is listed with over 1 million members and over 415,000
organizations have registered with this directory services.
One
of the major beneficial aspects for the users is that the businesses are listed
as per the ratings and performance in the market. Therefore, you can expect the
best recommendations every time. The users can find information about all types
of businesses, read about various companies’ profiles, reviews from real
consumers, watch videos and images, and much more. The business listing and
viewing is available completely free.
The
Freeindex authorities also run the Multiquote service that allows the users to
receive the 5 potential quotes from businesses owners in your desired product
and service category within an hour. The company running on strict business
ethics has set up spam detector systems to filter out malicious contents, false
profile contents and exaggerated reviews to provide quality information.
Yell.com
The
Yell.com website is developed for the small and midsized businesses based in
the UK. Founded in 1996, it is one of the oldest and highly recognized
directories listing service provider in both the print and the online media. The
website is part of the group of Hibu website directories operating several
countries including the UK, the US, Spain, Argentina, Chile, and Peru. The
Yell.com is only meant for users and businesses in the UK. Beginning their
business ventures in the print directory services, today the company has
developed to offer online directory assistance to the SMBs in the UK.
Business
listing with Yell.com provides the opportunity to access a number of services
that help to promote their products and services and boost the growth of their
company. The companies can create their portfolio for the print media, obtain
exposure over the online directory, raise organic traffic on their website
through search marketing services, and acquire space on the search engines
through paid PPC advertisements, directory assistance services over phone, and
much more. The yell authorities are highly dedicated to provide authentic
informative content and widely elaborative company profiles of business
organizations from diverse categories to benefit the users.
The
Foursquare local search directory listing services was launched in 11 March
2009 by the joint efforts of Naveen Selvadurai and Dennis Crowley. Within a
short span of time of just four years, the directory has turned out to be the
most valuable search destination with over 45 million registered users in
December 2013. Developed in the backdrop of the most advanced technology, the
system facilitate the users to perform personalized search even on their
smartphones using their mobile app. Using the Foursquare information you can
find the best places to visit for a coffee or find the best restaurant in your
town and much more.
The
Foursquare also regulates a social networking platform that allows the users to
share their location with friends and associates. Apart from English, the
system also offers information in several other languages including Japanese,
German, French, Thai, Spanish, and Turkish etc. Using the Foursquare directory
listing facilitate the business owners to use various important features. Apart
from the lists, the users can find the recommendations of important places of
visit including nightlife, retail outlets, eateries and much more.
Bottom Line
The
Google Pigeon Update is mainly affecting the directory listing of the websites
that also influences the traffic presence and sales. The business owners should
consider listing their businesses with important local search directories that
are performing well and offer a convenient user experience to the audiences.
SEO
professionals stress the importance of the Carousel on the website ratings,
listing and other factors. They suggest that the business owners should place
nice high-resolution images on their Google+ profiles to improve their social
image and performance on the local search listings. Listing with the local
business directories definitely helps to improve the traffic on your website.
However, it is important to create an individual local page for business profile
exposure on the Google+. This benefits the website to get indexed on the Google
local search engine. When listing website with Google+ mention the details like
business category, local area code, contact information, relevant keywords etc.
If your business is not listed with proper portfolio support then consider
approaching some of the abovementioned important local directories in the UK
that are performing quite well after the release of this update.
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